{"id":1074,"date":"2017-06-13T23:13:39","date_gmt":"2017-06-13T21:13:39","guid":{"rendered":"http:\/\/forway.de\/en\/?post_type=portfolio&#038;p=1074"},"modified":"2017-09-01T18:06:37","modified_gmt":"2017-09-01T16:06:37","slug":"creation-valuable-brands-consistent-brand-management","status":"publish","type":"portfolio","link":"https:\/\/forway.de\/en\/blog\/portfolio-item\/creation-valuable-brands-consistent-brand-management\/","title":{"rendered":"Creation of valuable brands through consistent brand management"},"content":{"rendered":"<p><b>Industry: <\/b>Other<b><br \/>\nField: <\/b>Marketing<\/p>\n<ul>\n<li>Definition of brand core and brand positioning<\/li>\n<li>Derivation of the brand strategies for branding, communication, price, range<\/li>\n<li>Brand monitoring and controlling<\/li>\n<li>Organisational establishment of the brand management in the company<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Industry: Other Field: Marketing Definition of brand core and brand positioning Derivation of the brand strategies for branding, communication, price, range Brand monitoring and controlling Organisational establishment of the brand management in the company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[41,34,36],"class_list":["post-1074","portfolio","type-portfolio","status-publish","hentry","portfolio_entries-field_marketing","portfolio_entries-industry_other","portfolio_entries-field_strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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